Denim aficionados, listen up! On July 31, Los Angeles-based fashion brand Staud is expanding its core collection to include denim, aptly named, Staud Jeans. After a handful of buzzy collaborations with Wrangler, the long-anticipated category is ready to be revealed. The denim focuses on five, core jean silhouettes that every closet needs, plus, one perfect jacket—and Vogue readers get the exclusive first look (and shopping rights!) twenty four hours ahead of the global launch.
“Denim has always embodied the things we care most about as a brand—it’s timeless, versatile, and effortless—so, creating denim felt like a natural extension of our DNA,” says Sarah Staudinger, founder and creative director at Staud. “We approached it the same way we approach everything: with a sense of purpose and a little bit of our character.”
Photo: Courtesy of Staud
Inspired by a pair of Levi’s jeans from the 1970s that were borrowed from her mother’s closet nearly 20 years ago, Staudinger was mesmerized by the ability of denim to transcend decades, and how it can act as modern day heirlooms. Setting out to create pieces that do the same within her own line, Staud Jeans is a versatile mix of silhouettes and washes that are “meant to last, carry meaning, and live many lives.” Priced between $245 and $345, you can find everything from a five-pocket straight-leg jean to a barrel curve, slouchy wide-leg, and a classic jacket.